SEO stands for Search engine optimization. It is an important aspect for the professionals who wish to improve their business ranking over the internet. Nowadays, every business has its own website to promote their related products and services. Since websites are an important medium of advertisement for a number of businesses and thus it is considered as important to analyse the true potential of any website. True potential of any website means the number of audience and visitors it could attract to promote the services among them. A number of SEO audit tools are available that could help in the website analysis. These tools are exceptionally well as they help in determining the volume and quality of traffic your website is getting.
Here are some SEO audit tools that are used for better analysis of website:
- Google Webmaster Tools:
Google Webmaster Tool provides you the details on how Google watches your website. This will further help in troubleshooting the major SEO issues that are responsible for the lower ranking of websites over the internet.
- Google Keyword Planner:
Google generally provides keyword planner for free. It is a tool that helps to improve the traffic and visitors towards a website or any particular blog. This tool helps the users in offering a means to find the most suited keywords for them. The basic purpose of this tool is to help the users in determining how keywords have been used.
- Alexa Site Audit:
Alexa site audit is an SEO tool that is useful for the site owners in order to fix technical issues present in their site. This tool gives suggestions and backlink reports which is based on Alexa data. This tool also provides an effective solution to tackle the issues.
- Screaming Frog:
Screaming Frog is a website crawler which is designed specifically to provide various SEO services. Within few minutes, you’ll get all critical data on every URL. Once you will see all that data, you’ll have enough queries, but there are other resources to help you.
- Google (and Bing):
Google and Bing search engines are also very useful SEO tools. You can examine indexation and duplicate content, check keyword rankings, analyse SERP listings, and link prospects.
- SEMrush Site Audit:
This tool crawls a domain from the web browser and creates an online report to show where there are potential issues in your web design and shows them in an easy to read format with export options for offline analysis and further reporting. You can easily see whether changes to the site have a positive or negative effect on its page ranking.
- SEO Report Card:
SEO Report Card is another impressive audit tool that helps in analysing the overall website performance and tells how your website is stacking up against the competitors’ website.
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