Since the world of SEO is constantly changing and the most common SEO issue found is the content that rarely changes. So, that’s why it is so hard for the webmasters and the online business owners to tackle the world of SEO without making some common on-site SEO mistakes. The possible reason for that may be the lack of understanding. So optimizing a webpage especially for SEO can be very easy to a webmaster having a little SEO experience. So, in the age of “Panda,” “Penguin,” “Hummingbird” and other Google algorithm updates, to done SEO effectively means publishing high-quality and unique content that earns more backlinks.
Below are some of the most common on-site SEO issues:
- Duplicate Content:
Almost all of the SEO professionals considered duplicate content as the major concern. As we know that a duplicate content is a content that is “almost similar” or exactly same as the content that resides on some other sites.
- Missing alt tags and broken images:
According to a survey 45% of sites have images with missing alt tags and other 10% have broken images. Alt tags generally help to bring some extra traffic and visitors to your site. Broken images provide a bad and poor user experience.
- Title tag issues:
Title tags are used to tell the search engines and visitors about your site in the most accurate and concise way. As per the reports, 35% of the sites have duplicate title tags, 15% have long text in their tag, 8% are missing them and other 4% don’t provide enough text in their title.
- Meta descriptions:
Meta description is basically the short paragraph of text or content placed in the HTML of a webpage that describes the content of website. The Meta description generally appears under your webpage’s URL in the search results.
- Broken internal and external links:
The research showed that 35% of the sites had broken internal links that returned error of bad HTTP status codes. A further 25% of sites had broken external links, which can seriously spoil your website’s authority.
- Problems With the <h1> Tag:
Header tags, or headings, are very important for the search engine optimization. As according to a survey, 20% sites had multiple H1 tags, 20% were missing H1 tags, and other 15% contains duplicate information in their title tag and H1. So you should only use one H1 tag per web page and break up the article with other several h2 tags.
To read more about On-Page SEO Techniques You can visit this link.
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