Author: anthonyscoble

How Search Engine Indexing Works?

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Many of us might be aware about the terms indexing, googlebot & crawling. Indexing in SEO refers to search engines keeping a record of your web pages.

Usually when a search engine bot comes onto your site, it perform crawling and, based on “index” and “noindex” Meta tags, it adds pages with index tags in that search engine. This is how you control what pages from your website should be found in the various search engines.

First we have to know about what is Googlebot, and difference between Crawling & indexing to make your SEO service effective.

What is Googlebot, Crawling, and Indexing?

  • Googlebot is basically the search engine bot program that Google sends out to gather information about documents on the web to add them to Google’s searchable index.
  • Crawling means to reach to every possible page on web to display in search results. Finding new and updated information to report back to Google.
  • Indexing is the process of adding Web Pages into Google search from its crawling activities. Elements such as title tags and ALT attributes are also analyzed during indexing. When working on indexing of our site, we should target all major search engines (Google, Bing, Yahoo etc).

 

To check whether your site is indexed or not. Type in Google search

‘site: domainname.com’

 

If your website is not index yet, there is no big worry. To know more you may visit tips to get googlebot to index your site & blog quickly.

 

How Search Engine Index Your Site

Search engine process starts with the search engine spider (web crawler) which comes to your site and collects detailed information.

  • Web crawler finds the home page of the website, read the head section, read the content of page content, follow each links on web page. (make sure that all the links within the website & blog are active and working, its helps search engine bots to find new and updated content to index)
  • It gets returned to search engine after finishing its worldwide checking of webpages.
  • Search Engine takes the detailed information collected by the search engine spider (web crawler) and analyses the information. (Each search engine has a different way of analyzing this information collected by crawler).
  • A list of words found is created by search engine based on web page is created.
  • The web pages are indexed based on the search engine system of indexing.
  • The index data is encoded to save on the storage space.
  • The indexed information is saved in a database, waiting for search engine user to do a search.
  • When someone perform search at the search engine, it returned the result on the basis of the word they entered in the search box, & feels most relevant to the indexed information in the search engine’s database and list of web pages.

Try to add new content to site or blog continuously , This will give the search engine bot an opportunity to have a look to see if you have any new content to index.

Before you attempt to index a new website, ensure that you have prepared enough content, because you don’t want Google bots to come and crawl your empty homepage!

 

 

About the author

iMediadesign is a Toronto SEO Company that works to create result oriented digital strategy, From understanding the business process, finding custom web design solutions for complex problems and eCommerce website design to eCommerce optimization and marketing campaigns

Top 6 Chrome Extension that makes Your SEO Easier

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An extension is simply an additional feature that can modify and enhance the functionality of the browser it can be easily added to your browser. These features can help much to reduce in SEO efforts.

All browsers have their own SEO extensions, but Google chrome offers some of the best and easiest SEO supportive extensions that are easy to operate.

I have collected some best Google Chrome extensions here. You can go through them and use best one according to your requirements that can save your time and make your SEO effort little easier.

 

  1. MozBar

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There is no doubt that MozBar is one of the oldest and most popular marketing software programs on the internet. It is a very convenient SEO tool that allows you to view SEO elements like Page Authority, Domain Authority, Link Profile, Keyword Highlights, etc. To come in use with Mozbar all you need to do, enter the URL then hit search. Mozbar will display all stats & reliable information about that specific URL.

 

2.  Majestic SEO Toolbar

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Majestic provides a thorough summary of that website. Website stats displayed with graphical representation that you can easily interpret/apply the information to your SEO Service and campaign.

 

3.  SEO Site Tools

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It is one of the important tools, because it helps you to dive into detailed research of competitor’s website as well as your own website to know about metrics like on-page, social media & traffic details etc. It provides an additional feature that whenever you visit website it shows the Page Rank of that website. For more detailed research you have to click on icon of SEO Site extension, and go through to these 6 sections. SEO Site tool shatter result into six sections, every section has its own stats metric specification.

  • External page data
  • Page elements
  • Social media
  • Page terms/tools
  • Domain information
  • Suggestions for your site

 

4.  Open SEO Stats

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Open SEO Stats also called by another name “PageRank Status”. Basically it shows authentic information about all ranks like Google Page rank, Alexa rank, Questcast Rank and Complete rank etc. Additionally traffic, page and link stats, as well as page speed.

 

5.  SEO Quake

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SEO Quake is another popular SEO browser extension tool that shows important metrics of each result shown in SERPs. This tool will display your PageRank, Alex arak, any nofollow links, keyword density analysis, and web archive age. You can export the SERP data from SEO Quake in a CSV file too.

 

6.  Ahref SEO Toolbar

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It displays stats on domain authority, backlinks, referring domains, and social shares. If you are talking about functionality that is similar to the Mozbar but Ahref provides reliable information with high quality. The toolbar is free, but if you have a subscription or use other Ahrefs featured tools, you can get even more information and graphical interpretations of data.

If I left any of important Chrome extension, that actually can make SEO a little easier. Let us know in comment section.

 

 

Toronto SEO Company |iMediaDesigns is a reputed digital marketing agency that works for brand to create result oriented strategy, unique identity through striking website design, web development and successful marketing campaigns.

 

How to Find Right LSI (Latent Semantic Indexing) Keywords for SEO

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In one of our previous post we have discussed about Vital Features of LSI (Latent Semantic Indexing) in SEO Service & what LSI keywords are. After you go through this you will get a clear idea that how a LSI keyword is important for ranking.Now you have to know from where & how to find right LSI keywords.

There are various tools and methods available for finding LSI Keywords. Some of them are here:

  1. Google Keyword Planner

However this technique could be a bit basic and you should only use it together with alternative tools to get the best results. You can get the initial LSI keywords from Google autosuggest and related searches below the search page on the basis of your query.

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  1. Google trends

Google trends is another tool from Google. Its helps you to find how trending your keyword in certain periods of time. It’s giving you regional charts, so you come up with more potential keywords.

  1. LSI Graph

LSI graph is absolutely free SEO tool; it’s very easy to use even the user is new to SEO. All you need to do is to just put your main keyword in the search bar and it generates best and relevant keywords for you.

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  1. Ubersuggest

It is really simple to use. It takes your primary keyword and add suggestion based on the alphabet. It is a great tool that separates all the Google autocomplete words for a base keyword.

  1. Keyword Shitter

It generates some of the best and most relevant LSI keywords based on your query. It differs from other tools because it also gives you the option to filter the results based on your negative words and positive words. Don’t examine this website on the basis of the name. Keyword Shitter generate lots of keywords and you download it in .txt format.

  1. Keywords Suggestion Tool

Keywords Suggestion Tool is another best tool to find out the maximum Google search suggestions. Only you have to just type your keyword term and its show you the related ideas. You can use these ideas for your link building or keyword research tasks.

  1. Soovle

Soovle is the best tool, it is so spontaneous to generate keywords that it starts displaying results as you start typing letters of your search queries. You enter a query, and it tells you the top 10 searches in some of the popular search engines.

  1. KeywordTool.io (FREE Alternative to Google Keyword Planner)

Keywordtool.io is another good tool but it comes in paid one, but its free version is more than enough for generating LSI keywords for your blog posts.

Keyword tool generates up to 750+ suggestions for every keyword. It shows the result keywords in an alphabetical order so you can also find your latent semantic index based keywords easily.

  1. SEOPressor and EasyWPSEO

SEOPressor and EasyWPSEO are the two awesome keyword SEO plugins. You have to use at least one of them. They offer the feature of fetching LSI keywords from various search APIs. Along with that SEOPressor also offers features like On-Page SEO & Multiple Keyword Analysis, Over-Optimization Check, LSI Recommendations, etc.

  1. Mondovo

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Mondovo is the tool for those who are not yet willing to use paid premium tools.

How you can use it:

  1. First you have to sign up on mondovo.com. After signup you will get some free credit points. These points will be in use when you do keyword research for your project on mondovo.
  2. Now go to the SEO tab and select keyword research option from it.
  3. Then you will be pointed to a page where you have to enter your base keyword.
  4. After that you choose the language and the country you want to target.
  5. After hitting “get results”. Your results will appear within a short time.
  1. Ultimate Keyword Hunter

Ultimate Keyword Hunter is an absolutely free tool which focuses to find the perfect LSI related terms and keywords with ease. It’s analyzed Top Google search results and give you clear idea to choose best LSI Keywords for your next article.

  1. SEMrush

SEMrush is an ultimate option because that helps you find out keywords that actually benefit you. But you only can take its full advantage after subscription. With SEMrush free account, you can see 10 keywords of any website. To see more keywords, you need to upgrade your account.

Here how you can use it.

  1. Go to SEMRush and type in your competitor’s website URL in the search box and hit enter.
  2. Next, select Organic Research > Positions from the left-side menu to go to the ranking keywords page. It will look something like this:

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Now you can pick the profitable keywords, find LSI keywords in combination with other tools and use them into your blog posts.

I hope you will write better content by using these tools and you will definitely get right LSI keywords related to your base keywords to make your content strategy better, to provide effective SEO service.

 

 

iMediadesigns is full-service digital agency, that deals in custom app development , web design, ecommerce web design and SEO service in Toronto.

What Is The Difference Between Tags And Keywords?

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Keywords and tags are basically two tools or tactics in the IT field specially SEO (Search Engine Optimization) that can greatly attract traffic and visitors to your site. In most cases, the two are used interchangeably as they have almost similar functionalities. Despite that, there are major notable differences in the roles that they play and how they are used. As the main difference between keywords and tags is where you will find them.

Here are a few things to know that clearly differentiate between Tags and Keywords:

Keywords:

  • Keywords are basically a way in which the search engines classify the webpages.
  • Keywords are a part of the content and are used to identify what the content is all about.
  • Keywords are just about everywhere. In pages that have written words on it, keywords can be found.
  • Let suppose that you have optimize an article on your blog with a particular keyword, the search engine will be able to pick up it and will hopefully assign your article a decent Google traffic for that particular keyword.

Tags:

  • Tags are placed to describe what the content is and what it relates to.
  • On several sites, Tags are open-ended means you can invent whatever tags you like, including custom tags that can be applied to a series of articles so that you can easily find them.
  • Tags are used by blogs to present similar or related stories as well as help in searching for other pages.
  • Don’t ever try to use multiple versions of the same tag.

Summary:

  1. Keywords are basically the part of the content but not tags.
  2. Keywords are seen in all web content while tags are mostly seen in blogs.
  3. Tags are used for organizing similar content in a site while keywords are not

 

SEO Service Toronto | iMediaDesigns is a full service digial marketing agency comprised of web developers, website designers, and content creators specializing in a wide range of services.

 

Top 6 Social Media Platforms for Business

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As we know that not every social media platform is a great investment for a business. Especially when you consider where your audience is, how they will use the each platform, your own brand culture, and the available time you have to maintain each account. So if you are in doubt about picking up of web-based social networking sites you’ll use for your business, select those that offer the best potential for contacting your optimal gathering of people and communicate the kind of media you’ve chosen is most appropriate for your organization. A lots of people and organizations takes a tremendous measure of data transmission and assets.

Below is our list of some social media platform which might be considered for your business:

 

  • Facebook:

Facebook is a standout amongst the most intense social platform on Earth. Its size alone is a constructive for any business, since you can accept it as many people are on it. You can pick what to take a gander at and what to share. This gives organizations more chances to speak to themselves in different ways. Facebook is about a responsibility for building connections, in spite of the fact that there are some options available as you can answer specifically to individuals’ posts or inquiries. Any business can get benefit in their SEO services by having a Facebook page.

 

  • Twitter:

Twitter is not as simple as it might appear. Although you are limited to 140 characters, it can be quite difficult creating something meaningful in that small character limit. As Twitter stands alone having ability to create a huge and relevant audience quickly, but since you cannot target a groups of followers with messages, it sometimes feels like you are throwing a message out to a big silent world. So this platform is great at making initial connections which can lead to reliable reach on another platform like a blog or podcast.

 

  • YouTube:

YouTube is an effective tool, outwardly determined and conceivably extremely energizing. It has turned out to be synonymous with custom made or organization made recordings. It’s viewed around the world, and individuals post recordings keeping in mind the desire of becoming a web sensation. The way to utilizing YouTube successfully is to highlight your item or administration in an extraordinary path, and with a large number of individuals now utilizing YouTube, the bar is set high. Nobody will watch an exhausting video.

 

  • LinkedIn:

LinkedIn is the quint essential systems administration site. Indeed, even before the expression “web-based social networking” got to be distinctly stylish, we had person to person communication, and that obviously characterizes LinkedIn. It’s a method for developing associations in the business world and using them as fundamental. It’s awesome for connecting with individuals and getting into their Rolodex, so that when they require your administrations, there you are.

 

  • Pinterest:

Pinterest is charged as a substance sharing administration that permits individuals to stick or post photographs, recordings, and different pictures to their pinboards. The site, which has a transcendently female gathering of people, is perfect for organizations for which visual symbolism is a primary component or offering point. On the off chance that you concentrate on wedding arranging, travel goals, inside beautifying, you can say an awesome arrangement in regards to your items and administrations through your dazzling photographs or recordings.

 

  • Instagram:

Instagram is an online informal community application that empowers clients to take and share photographs and recordings (up to 15 seconds long) from a cell phone, and share them on an assortment of other person to person communication stages, for example, Facebook, Twitter, Tumblr and Flickr. Clients can take after individuals and draw in with their photographs by preferring or remarking. Instagram is possessed by Facebook importance shared substance shows as pictures or recordings instead of connections.

 

iMediaDesigns | Toronto SEO Company is a full service web design agency comprised of web developers, website designers, and content creators specializing in a wide range of services.

6 Ways to Market Your Business Online to Increase Sales

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As we know that increasing online sales is the primary and main goal of each and every businesses, large and small alike. Whether you run a small retail business or work for a vast eCommerce giant like Yahoo, increasing sales through online channels is a little like bowling a strike as it looks a lot easier than it actually is. If you don’t market your brand and no one knows, your impact is short and your business profit stays low. The Internet casts a huge platform and network for you to get your business in front of many people very easily and quickly. In fact, there is no other platform available that gives you such wide influence without costing you a large amount.

Below are the 6 actionable ways and tactics that you can use to increase online sales:

  • Build An Attractive Website:

Nowadays as your website is your first impression and your website will either pull your ideal audience in or instantly turn them away. So you need a website that will speak directly to your ideal customer and provide them a site that is professionally made, easy to navigate, promotes a call to action, has strong landing pages, mobile compatible and also uses unique and attractive images. All of the above things makes a website that will cause you to stand out among several websites.

  • Prioritise Blogging:

As we also know that blogging has the potential to take you from an option to the obvious choice. Several people feels that blogging too much is inconvenient, but it helps to establish your credibility, humanise your brand, and elevate your expertise. So think about the type of content that will speak directly to your ideal audience.

  • Work On Your SEO:

SEO stands for Search Engine Optimization. As SEO is basically the process of getting website visitors from the results on search engines. For example, when people search for “Why SEO Is Important For Your Business ?” then the top blogs or websites are shown up in the search results – this means that if a website or blog comes on the top page in the search results because that webpage or website page is optimized for the search engines.

  • List Your Business On Local Directories:

The days of people for using phone books and newspapers for searching the classifieds and directory for what they need. Now mostly people go straight to Google and the Internet. By putting yourself in online directories and apps, you can increase your exposure at little to no-cost. Here are some of the good popular directories you can list your business to:

  • Google Places
  • Bing
  • Yahoo
  • Yelp
  • YellowPages
  • Foursquare
  • Addbusiness

 

  • Try Google Adwords:

Google Adwords is PPC (pay-per-click) advertising on Google when people use keywords to search for specific products or services, if they match with your keywords, your paid ad appears near and above the search results encouraging more clicks, more visitors or traffic and hopefully more sales!

  • Create Videos:

Since we know that people love videos. There are a lot of things that people will watch and they would never take the time to read especially with your unique and engaging personality. So always keep them short and to the point and infused with the personality and they are an incredible marketing tool.

 

iMediaDesigns | Toronto SEO Company is a full-service digital agency that helps the brand to create unique identity through striking Website Design, App Development,  and successful marketing campaigns.

What’s Next for SEO? | Toronto SEO Service

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Nowadays it’s very tough for anyone to get noticed on the web. As a web page can provide useful information and content about a particular subject in an interactive and detailed way, yet still attracts few visitors. One of the most reliable and efficient way to improve visitors or traffic is to achieve a high ranking on search engine result pages (SERPs). Suppose that you’ve created a website and your site is so new that it’s not even listed on any SERPs yet, so your first step must be to submit your site to various search engines like Google and Yahoo. The Web pages on your site include useful information, exciting photographs and helpful links guiding visitors to other resources. Even with the best information on the internet, your website might not present on the top page of results on major search engines.

The Top 5 Changes are:

  1. As we know Meta descriptions and keywords both are highly-leveraged areas of a web page, were you probably learned to drew traffic to your site. Write Meta descriptions like you would email subject lines to help draw in search rankings.
  1. Keywords in search are no longer tied directly to the keywords in web page content. Search engines, like Google consider the intent of the keywords so it can match that intent to relevant search.
  1. Focusing on heading tags specially H1 tags, will have no more weightage than any other heading tag on a webpage really works in SEO service for ranking. Going forward, it’s not as important to use an H1 tag as it will present the most important content near the top of the page.
  1. Search result rankings have lost their shine and value. When using a search engine, the ranking of first-page search results does not have as much weight as in the past. Google has found that even though #1 search rankings were nice and great, but the masses (people) also clicked on content below the first search result to find exactly what they were looking for.
  1. Unique and well-developed content for inbound marketing efforts will continue to drive good search results. As it is more important that your content is being found and attract your target audience.

iMediaDesigns is a reputed Toronto SEO company that invent SEO strategies based on detailed analysis for keyword, competition, on-page optimization & geographic focus with Google Places. Get More Traffic, Calls & Sales‎.