Why SEO Is Important For Your Business?


As we all know that SEO stands for Search Engine Optimization and it is basically a set of rules that are to be followed by website or blog owners to optimize their web sites for various search engines and thus improving their search engine rankings. An important aspect of SEO is to make a website for both users as well as search engine robots to understand easily. Although search engines have become advanced much but they still can’t see and understand a web page in the same way a human see. So SEO helps the search engines to figure out what each page of the website is about, and how it may be useful for the users.

Below are the six reasons why SEO is important for your business:

  • SEO Is Not Costly But An Investment:

SEO is considered as an investment with a high return. In SEO using Web analytics data, you may observe that the certain keywords having great conversion rates for which you rank below on Google and helps in Lifting your rank to the top page of search results, where most clicks are done, can also provide a huge return on your modest investment into SEO. That’s why SEO has been considered important if you get it right.

  • SEO improves your online visibility:

Nowadays there are several peoples who are searching for the products and services that your business offers, but do they know that you brand exits? So without a prominent position in the search engine results, your business will be almost invisible to the online audience. So having a good website is an excellent step toward gaining market shares online, but your website also needs to be ranked well in the search engine results.

  • SEO brings traffic to your website:

The amount of people that uses search engines is increasing day by day; in fact, Google alone processes more than 138 million searches every hour. So when you’ve developed a prominent search engine ranking through SEO, a large number of people who search for the terms and keywords that relate to your business will click on your website when the search results appear. If you have done SEO right, it will bring a virtually endless traffic to your website.

  • SEO Will Help People Find Your Website:

Since a website is the first point of contact with your audience online. It can generate leads, sales, qualify prospects and attract the potential new customers, partners and even investors. But unless people can find it, your website is good for nothing. SEO plays an invaluable role here as SEO helps in getting your business found and noticed.

  • SEO Drives Offline Sales:

Good SEO starts with the decision of smart purchasing. Today, more sales offline are driven by research initiated on the Web. A study in 2008 found that 86% of consumers use the Internet to find local businesses from which to buy offline.


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Since the world of SEO is constantly changing and the most common SEO issue found is the content that rarely changes. So, that’s why it is so hard for the webmasters and the online business owners to tackle the world of SEO without making some common on-site SEO mistakes. The possible reason for that may be the lack of understanding. So optimizing a webpage especially for SEO can be very easy to a webmaster having a little SEO experience. So, in the age of “Panda,” “Penguin,” “Hummingbird” and other Google algorithm updates, to done SEO effectively means publishing high-quality and unique content that earns more backlinks.

Below are some of the most common on-site SEO issues:

  • Duplicate Content:

Almost all of the SEO professionals considered duplicate content as the major concern. As we know that a duplicate content is a content that is “almost similar” or exactly same as the content that resides on some other sites.

  • Missing alt tags and broken images:

According to a survey 45% of sites have images with missing alt tags and other 10% have broken images. Alt tags generally help to bring some extra traffic and visitors to your site. Broken images provide a bad and poor user experience.

  • Title tag issues:

Title tags are used to tell the search engines and visitors about your site in the most accurate and concise way. As per the reports, 35% of the sites have duplicate title tags, 15% have long text in their tag, 8% are missing them and other 4% don’t provide enough text in their title.

  • Meta descriptions:

Meta description is basically the short paragraph of text or content placed in the HTML of a webpage that describes the content of website. The Meta description generally appears under your webpage’s URL in the search results.

  • Broken internal and external links:

The research showed that 35% of the sites had broken internal links that returned error of bad HTTP status codes. A further 25% of sites had broken external links, which can seriously spoil your website’s authority.

  • Problems With the <h1> Tag:

Header tags, or headings, are very important for the search engine optimization. As according to a survey, 20% sites had multiple H1 tags, 20% were missing H1 tags, and other 15% contains duplicate information in their title tag and H1. So you should only use one H1 tag per web page and break up the article with other several h2 tags.

To read more about On-Page SEO Techniques You can visit this link.


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7 SEO Audit Tools For Better Analysis Of Website


SEO stands for Search engine optimization. It is an important aspect for the professionals who wish to improve their business ranking over the internet. Nowadays, every business has its own website to promote their related products and services. Since websites are an important medium of advertisement for a number of businesses and thus it is considered as important to analyse the true potential of any website. True potential of any website means the number of audience and visitors it could attract to promote the services among them. A number of SEO audit tools are available that could help in the website analysis. These tools are exceptionally well as they help in determining the volume and quality of traffic your website is getting.

Here are some SEO audit tools that are used for better analysis of website:

  • Google Webmaster Tools:

Google Webmaster Tool provides you the details on how Google watches your website. This will further help in troubleshooting the major SEO issues that are responsible for the lower ranking of websites over the internet.

  • Google Keyword Planner:

Google generally provides keyword planner for free. It is a tool that helps to improve the traffic and visitors towards a website or any particular blog. This tool helps the users in offering a means to find the most suited keywords for them. The basic purpose of this tool is to help the users in determining how keywords have been used.

  • Alexa Site Audit:

Alexa site audit is an SEO tool that is useful for the site owners in order to fix technical issues present in their site. This tool gives suggestions and backlink reports which is based on Alexa data. This tool also provides an effective solution to tackle the issues.

  • Screaming Frog:

Screaming Frog is a website crawler which is designed specifically to provide various SEO services. Within few minutes, you’ll get all critical data on every URL. Once you will see all that data, you’ll have enough queries, but there are other resources to help you.

  • Google (and Bing):

Google and Bing search engines are also very useful SEO tools. You can examine indexation and duplicate content, check keyword rankings, analyse SERP listings, and link prospects.

  • SEMrush Site Audit:

This tool crawls a domain from the web browser and creates an online report to show where there are potential issues in your web design and shows them in an easy to read format with export options for offline analysis and further reporting. You can easily see whether changes to the site have a positive or negative effect on its page ranking.

  • SEO Report Card:

SEO Report Card is another impressive audit tool that helps in analysing the overall website performance and tells how your website is stacking up against the competitors’ website.


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Tips to Create a Mobile-Friendly Web Design


The days of building websites especially for desktop and laptops are over. Now users are able to access your website from a variety of internet-enabled devices including smartphones, tablets, etc. Accessing the web from mobile devices is far from new. However, the popularity of smartphones and cheaper data packages from several network providers have driven a very sharp rise in mobile data usage, which is not just reserved for the latest and greatest smartphones.

As a website owner, mobile devices offers some fantastic features, which are not available on the desktop such as clicking a hyperlink in your website to call your phone number, or adding your contact details to an address book in the device . And with more advanced devices, a mobile website can provide more targeted, location-aware content and information for the visitors.

Tips to make your website easily accessible on mobile devices:

  • Don’t ever try to make a separate website for mobile:

In the past, when web designers designs a website for mobile, they have generally cut out most of the content to fit for mobile use and have also done arguments that which part are more suitable for mobile user. However, we can’t decide accurately what kind of content our users want.

  • Use responsive design:

Responsive design allows the website developers to create a web design that will be easily view able on several devices ignoring the size of device. This has reduced the amount of work website developers have to do when they have to create a website for different devices.

  • Always include a viewport meta tag:

The viewport is basically a virtual area which is used by the browser’s rendering engine to determine how the content is scaled and sized. Without it, your site will not work properly on a mobile device. The viewport Meta tag tells your browser that the page needs to be fit according to the screen.

  • Font sizes and button size matters:

The font size and button size used in a web design matters a lot for the mobile device. The font size should be at least 14px and for buttons, the bigger is the button it reduces more chances that the user will miss it or click the wrong button by mistake.

  • Use high-resolution images:

Hi-resolution images are extremely important on your responsive websites to ensure that the user’s experience is of a high standard. So always use extremely high-resolution images to avoid having pixelated or blurry images.

  • Remove the default zoom:

Auto-zoom can really destroy your layout elements, especially for navigation content and images. They may appear very small or too large in your layout. To avoid this, you may use viewport Meta tag to set up your custom variables within the content.

  • Use YouTube videos on your site:

If there are a lot of videos on your site, then the way your video is viewed on a mobile will be different and can sometimes it might be very difficult. By using YouTube videos, it is a great solution to combat any difficulties in viewing videos on mobile

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5 Steps to Generate High Quality Leads on LinkedIn


There are several social media platforms that you can use to generate leads from: Facebook, Twitter, Google+ and Instagram as they are just a few as LinkedIn is also there. LinkedIn could generate a lot of high quality consulting leads and visit to your business. If you sell products or provide services to other businesses then LinkedIn can be best for you.

LinkedIn has grown over the last 10 years so much that it has become the place where professionals network and do business online. LinkedIn is truly growing beyond above the search and social media platform. Nowadays content marketing has affected the influences in such a way that they are not just looking for jobs; they are sharing and engaging via content also.

In this blog, you’ll discover that how to turn LinkedIn connections into qualified leads:

  • Build Your Network Strategically:

When people first get started on LinkedIn generally they’ll make connections with anyone they can. Their initial goal is simply to build a large network on LinkedIn. But to build a network of people you actually want to communicate and consider a different approach. LinkedIn offers a number of ways to find relevant people to connect with, especially from your brand or related to your business.

  • Let anyone Easily Find You:

Before you can start promoting your business on LinkedIn, you need to optimize your profile so that anyone can find you easily. If you are not showing up at the top of the search results of LinkedIn when potential prospects are searching for the product or service you offer, then they won’t know how to connect with you.

  • Give Prospects a Reason to Connect With You:

It’s not just enough to just show up in the search results on LinkedIn as there are several other profiles that show up as well. So unless you give prospects a good reason to click on you, they are just as likely to click on someone else’s profile. You must have a compelling headline and content that grabs their attention and makes prospects want to click on your profile.

  • Make a non-promotional first contact:

Never make your first communication for the sales purpose for your brand. LinkedIn users are attacked with sales pitches and advertisements all day long. So if you want to stand out then make your first message regarding a quick introduction and thanking them for the connection request.

  • Follow Up With New Connections:

Always follow up with the new connections who have reached out to you and the ones you’ve reached out to and requested to connect with on LinkedIn. Send a welcome message when someone accepts your connection request or sends you a connection request to join. Thank them a lot for connecting with you and then offer them something valuable to them.

The key to successfully using LinkedIn is to produce leads for your business and to focus on building relationships first. Real relationships may take some time to be mature and develop, but if you have patient then they can yield positive returns personally, professionally and financially.

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Top Effective SEO Tips for Bloggers


Search engine optimization (SEO) may get a bad image among the bloggers. As on one side, search engines are one of the top traffic and visitor’s generator for most of the blogs while on the other side, there is a false belief that writing “SEO optimized content” means stuffing the keywords into the paragraphs and headers which results in rarely readable blog posts. However, that’s not true about the SEO. SEO is about showing the search engines like Google, Yahoo and Bing that your blog is a relevant and unique resource for the people searching for information about your business/industry on the internet.

Here are highly effective SEO tips for bloggers that you need to start implementing now:

  • Write for Your Audience:

There are several bloggers who write specifically for search engines (robots) instead for people. Your blog should be written in such a way that it answers your targeted audience’s specific questions. Your blog’s content should not only be a place to rank for the specific keywords.

  • Relationship Building Is the Best Form of Link Building:

Over the last several years, bloggers have tried everything from spam directory sites to buying links from the low quality and copy content blogs in order to get more and more backlinks. The one strategy that has stood the best all the time is building the relationships as people link to those sites they trust it is maintained under SEO services.

  • Use paragraphs:

Every blogger use several paragraphs in a blog, but make sure to use the paragraphs that make complete sense. Do not start a new sentence with a new line, only because it looks nice. There should be a proper reason for making a new paragraph and every paragraph must have a main idea or a subject.

  • Include Internal Links:

Linking to your older posts is crucial. By this you will get your reader addicted more on your blogs for the content. It will also help in your SEO score for a long time.

  • Use Original Content:

You should always make sure to bring the best possible and unique content to your readers. If you create original, helpful posts and prefer quality over quantity then you are on the right track and that will definitely help you in getting better SEO score.

  • Install A Sitemap:

This step is very easy as you can help yourself a lot by simply submitting a sitemap of your blog to several search engines.


Toronto Digitals Marketing | iMediadesigns is a Toronto SEO company which offers cost effective digital marketing service. If you have any other tips and tricks then why not share it in the comments below?