Tag: online marketing

6 Ways to Market Your Business Online to Increase Sales

6-ways-to-market-your-business-online-to-increase-sales

As we know that increasing online sales is the primary and main goal of each and every businesses, large and small alike. Whether you run a small retail business or work for a vast eCommerce giant like Yahoo, increasing sales through online channels is a little like bowling a strike as it looks a lot easier than it actually is. If you don’t market your brand and no one knows, your impact is short and your business profit stays low. The Internet casts a huge platform and network for you to get your business in front of many people very easily and quickly. In fact, there is no other platform available that gives you such wide influence without costing you a large amount.

Below are the 6 actionable ways and tactics that you can use to increase online sales:

  • Build An Attractive Website:

Nowadays as your website is your first impression and your website will either pull your ideal audience in or instantly turn them away. So you need a website that will speak directly to your ideal customer and provide them a site that is professionally made, easy to navigate, promotes a call to action, has strong landing pages, mobile compatible and also uses unique and attractive images. All of the above things makes a website that will cause you to stand out among several websites.

  • Prioritise Blogging:

As we also know that blogging has the potential to take you from an option to the obvious choice. Several people feels that blogging too much is inconvenient, but it helps to establish your credibility, humanise your brand, and elevate your expertise. So think about the type of content that will speak directly to your ideal audience.

  • Work On Your SEO:

SEO stands for Search Engine Optimization. As SEO is basically the process of getting website visitors from the results on search engines. For example, when people search for “Why SEO Is Important For Your Business ?” then the top blogs or websites are shown up in the search results – this means that if a website or blog comes on the top page in the search results because that webpage or website page is optimized for the search engines.

  • List Your Business On Local Directories:

The days of people for using phone books and newspapers for searching the classifieds and directory for what they need. Now mostly people go straight to Google and the Internet. By putting yourself in online directories and apps, you can increase your exposure at little to no-cost. Here are some of the good popular directories you can list your business to:

  • Google Places
  • Bing
  • Yahoo
  • Yelp
  • YellowPages
  • Foursquare
  • Addbusiness

 

  • Try Google Adwords:

Google Adwords is PPC (pay-per-click) advertising on Google when people use keywords to search for specific products or services, if they match with your keywords, your paid ad appears near and above the search results encouraging more clicks, more visitors or traffic and hopefully more sales!

  • Create Videos:

Since we know that people love videos. There are a lot of things that people will watch and they would never take the time to read especially with your unique and engaging personality. So always keep them short and to the point and infused with the personality and they are an incredible marketing tool.

 

iMediaDesigns | Toronto SEO Company is a full-service digital agency that helps the brand to create unique identity through striking Website Design, App Development,  and successful marketing campaigns.