Tag: seo strategy

Top 6 Chrome Extension that makes Your SEO Easier

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An extension is simply an additional feature that can modify and enhance the functionality of the browser it can be easily added to your browser. These features can help much to reduce in SEO efforts.

All browsers have their own SEO extensions, but Google chrome offers some of the best and easiest SEO supportive extensions that are easy to operate.

I have collected some best Google Chrome extensions here. You can go through them and use best one according to your requirements that can save your time and make your SEO effort little easier.

 

  1. MozBar

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There is no doubt that MozBar is one of the oldest and most popular marketing software programs on the internet. It is a very convenient SEO tool that allows you to view SEO elements like Page Authority, Domain Authority, Link Profile, Keyword Highlights, etc. To come in use with Mozbar all you need to do, enter the URL then hit search. Mozbar will display all stats & reliable information about that specific URL.

 

2.  Majestic SEO Toolbar

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Majestic provides a thorough summary of that website. Website stats displayed with graphical representation that you can easily interpret/apply the information to your SEO Service and campaign.

 

3.  SEO Site Tools

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It is one of the important tools, because it helps you to dive into detailed research of competitor’s website as well as your own website to know about metrics like on-page, social media & traffic details etc. It provides an additional feature that whenever you visit website it shows the Page Rank of that website. For more detailed research you have to click on icon of SEO Site extension, and go through to these 6 sections. SEO Site tool shatter result into six sections, every section has its own stats metric specification.

  • External page data
  • Page elements
  • Social media
  • Page terms/tools
  • Domain information
  • Suggestions for your site

 

4.  Open SEO Stats

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Open SEO Stats also called by another name “PageRank Status”. Basically it shows authentic information about all ranks like Google Page rank, Alexa rank, Questcast Rank and Complete rank etc. Additionally traffic, page and link stats, as well as page speed.

 

5.  SEO Quake

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SEO Quake is another popular SEO browser extension tool that shows important metrics of each result shown in SERPs. This tool will display your PageRank, Alex arak, any nofollow links, keyword density analysis, and web archive age. You can export the SERP data from SEO Quake in a CSV file too.

 

6.  Ahref SEO Toolbar

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It displays stats on domain authority, backlinks, referring domains, and social shares. If you are talking about functionality that is similar to the Mozbar but Ahref provides reliable information with high quality. The toolbar is free, but if you have a subscription or use other Ahrefs featured tools, you can get even more information and graphical interpretations of data.

If I left any of important Chrome extension, that actually can make SEO a little easier. Let us know in comment section.

 

 

Toronto SEO Company |iMediaDesigns is a reputed digital marketing agency that works for brand to create result oriented strategy, unique identity through striking website design, web development and successful marketing campaigns.

 

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What Is The Difference Between Tags And Keywords?

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Keywords and tags are basically two tools or tactics in the IT field specially SEO (Search Engine Optimization) that can greatly attract traffic and visitors to your site. In most cases, the two are used interchangeably as they have almost similar functionalities. Despite that, there are major notable differences in the roles that they play and how they are used. As the main difference between keywords and tags is where you will find them.

Here are a few things to know that clearly differentiate between Tags and Keywords:

Keywords:

  • Keywords are basically a way in which the search engines classify the webpages.
  • Keywords are a part of the content and are used to identify what the content is all about.
  • Keywords are just about everywhere. In pages that have written words on it, keywords can be found.
  • Let suppose that you have optimize an article on your blog with a particular keyword, the search engine will be able to pick up it and will hopefully assign your article a decent Google traffic for that particular keyword.

Tags:

  • Tags are placed to describe what the content is and what it relates to.
  • On several sites, Tags are open-ended means you can invent whatever tags you like, including custom tags that can be applied to a series of articles so that you can easily find them.
  • Tags are used by blogs to present similar or related stories as well as help in searching for other pages.
  • Don’t ever try to use multiple versions of the same tag.

Summary:

  1. Keywords are basically the part of the content but not tags.
  2. Keywords are seen in all web content while tags are mostly seen in blogs.
  3. Tags are used for organizing similar content in a site while keywords are not

 

SEO Service Toronto | iMediaDesigns is a full service digial marketing agency comprised of web developers, website designers, and content creators specializing in a wide range of services.

 

6 Ways to Market Your Business Online to Increase Sales

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As we know that increasing online sales is the primary and main goal of each and every businesses, large and small alike. Whether you run a small retail business or work for a vast eCommerce giant like Yahoo, increasing sales through online channels is a little like bowling a strike as it looks a lot easier than it actually is. If you don’t market your brand and no one knows, your impact is short and your business profit stays low. The Internet casts a huge platform and network for you to get your business in front of many people very easily and quickly. In fact, there is no other platform available that gives you such wide influence without costing you a large amount.

Below are the 6 actionable ways and tactics that you can use to increase online sales:

  • Build An Attractive Website:

Nowadays as your website is your first impression and your website will either pull your ideal audience in or instantly turn them away. So you need a website that will speak directly to your ideal customer and provide them a site that is professionally made, easy to navigate, promotes a call to action, has strong landing pages, mobile compatible and also uses unique and attractive images. All of the above things makes a website that will cause you to stand out among several websites.

  • Prioritise Blogging:

As we also know that blogging has the potential to take you from an option to the obvious choice. Several people feels that blogging too much is inconvenient, but it helps to establish your credibility, humanise your brand, and elevate your expertise. So think about the type of content that will speak directly to your ideal audience.

  • Work On Your SEO:

SEO stands for Search Engine Optimization. As SEO is basically the process of getting website visitors from the results on search engines. For example, when people search for “Why SEO Is Important For Your Business ?” then the top blogs or websites are shown up in the search results – this means that if a website or blog comes on the top page in the search results because that webpage or website page is optimized for the search engines.

  • List Your Business On Local Directories:

The days of people for using phone books and newspapers for searching the classifieds and directory for what they need. Now mostly people go straight to Google and the Internet. By putting yourself in online directories and apps, you can increase your exposure at little to no-cost. Here are some of the good popular directories you can list your business to:

  • Google Places
  • Bing
  • Yahoo
  • Yelp
  • YellowPages
  • Foursquare
  • Addbusiness

 

  • Try Google Adwords:

Google Adwords is PPC (pay-per-click) advertising on Google when people use keywords to search for specific products or services, if they match with your keywords, your paid ad appears near and above the search results encouraging more clicks, more visitors or traffic and hopefully more sales!

  • Create Videos:

Since we know that people love videos. There are a lot of things that people will watch and they would never take the time to read especially with your unique and engaging personality. So always keep them short and to the point and infused with the personality and they are an incredible marketing tool.

 

iMediaDesigns | Toronto SEO Company is a full-service digital agency that helps the brand to create unique identity through striking Website Design, App Development,  and successful marketing campaigns.

What’s Next for SEO? | Toronto SEO Service

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Nowadays it’s very tough for anyone to get noticed on the web. As a web page can provide useful information and content about a particular subject in an interactive and detailed way, yet still attracts few visitors. One of the most reliable and efficient way to improve visitors or traffic is to achieve a high ranking on search engine result pages (SERPs). Suppose that you’ve created a website and your site is so new that it’s not even listed on any SERPs yet, so your first step must be to submit your site to various search engines like Google and Yahoo. The Web pages on your site include useful information, exciting photographs and helpful links guiding visitors to other resources. Even with the best information on the internet, your website might not present on the top page of results on major search engines.

The Top 5 Changes are:

  1. As we know Meta descriptions and keywords both are highly-leveraged areas of a web page, were you probably learned to drew traffic to your site. Write Meta descriptions like you would email subject lines to help draw in search rankings.
  1. Keywords in search are no longer tied directly to the keywords in web page content. Search engines, like Google consider the intent of the keywords so it can match that intent to relevant search.
  1. Focusing on heading tags specially H1 tags, will have no more weightage than any other heading tag on a webpage really works in SEO service for ranking. Going forward, it’s not as important to use an H1 tag as it will present the most important content near the top of the page.
  1. Search result rankings have lost their shine and value. When using a search engine, the ranking of first-page search results does not have as much weight as in the past. Google has found that even though #1 search rankings were nice and great, but the masses (people) also clicked on content below the first search result to find exactly what they were looking for.
  1. Unique and well-developed content for inbound marketing efforts will continue to drive good search results. As it is more important that your content is being found and attract your target audience.

iMediaDesigns is a reputed Toronto SEO company that invent SEO strategies based on detailed analysis for keyword, competition, on-page optimization & geographic focus with Google Places. Get More Traffic, Calls & Sales‎.