How Search Engine Indexing Works?

Many of us might be aware about the terms indexing, googlebot & crawling. Indexing in SEO refers to search engines keeping a record of your web pages.

Usually when a search engine bot comes onto your site, it perform crawling and, based on “index” and “noindex” Meta tags, it adds pages with index tags in that search engine. This is how you control what pages from your website should be found in the various search engines.

First we have to know about what is Googlebot, and difference between Crawling & indexing to make your SEO service effective.

What is Googlebot, Crawling, and Indexing?

• Googlebot is basically the search engine bot program that Google sends out to gather information about documents on the web to add them to Google’s searchable index.
• Crawling means to reach to every possible page on web to display in search results. Finding new and updated information to report back to Google.
• Indexing is the process of adding Web Pages into Google search from its crawling activities. Elements such as title tags and ALT attributes are also analyzed during indexing. When working on indexing of our site, we should target all major search engines (Google, Bing, Yahoo etc).

 

To check whether your site is indexed or not. Type in Google search

‘site: domainname.com’

 

If your website is not index yet, there is no big worry. To know more you may visit tips to get googlebot to index your site & blog quickly.

 

How Search Engine Index Your Site

Search engine process starts with the search engine spider (web crawler) which comes to your site and collects detailed information.

• Web crawler finds the home page of the website, read the head section, read the content of page content, follow each links on web page. (make sure that all the links within the website & blog are active and working, its helps search engine bots to find new and updated content to index)
• It gets returned to search engine after finishing its worldwide checking of webpages.
• Search Engine takes the detailed information collected by the search engine spider (web crawler) and analyses the information. (Each search engine has a different way of analyzing this information collected by crawler).
• A list of words found is created by search engine based on web page is created.
• The web pages are indexed based on the search engine system of indexing.
• The index data is encoded to save on the storage space.
• The indexed information is saved in a database, waiting for search engine user to do a search.
• When someone perform search at the search engine, it returned the result on the basis of the word they entered in the search box, & feels most relevant to the indexed information in the search engine’s database and list of web pages.

Try to add new content to site or blog continuously , This will give the search engine bot an opportunity to have a look to see if you have any new content to index.

Before you attempt to index a new website, ensure that you have prepared enough content, because you don’t want Google bots to come and crawl your empty homepage!

 

 

About the author

iMediadesign is a Toronto SEO Company that works to create result oriented digital strategy, From understanding the business process, finding custom web design solutions for complex problems and eCommerce website design to eCommerce optimization and marketing campaigns

Top 6 Chrome Extension that makes Your SEO Easier

An extension is simply an additional feature that can modify and enhance the functionality of the browser it can be easily added to your browser. These features can help much to reduce in SEO efforts.

All browsers have their own SEO extensions, but Google chrome offers some of the best and easiest SEO supportive extensions that are easy to operate.

I have collected some best Google Chrome extensions here. You can go through them and use best one according to your requirements that can save your time and make your SEO effort little easier.

 

1. MozBar

There is no doubt that MozBar is one of the oldest and most popular marketing software programs on the internet. It is a very convenient SEO tool that allows you to view SEO elements like Page Authority, Domain Authority, Link Profile, Keyword Highlights, etc. To come in use with Mozbar all you need to do, enter the URL then hit search. Mozbar will display all stats & reliable information about that specific URL.

 

2.  Majestic SEO Toolbar

Majestic provides a thorough summary of that website. Website stats displayed with graphical representation that you can easily interpret/apply the information to your SEO Service and campaign.

 

3.  SEO Site Tools

It is one of the important tools, because it helps you to dive into detailed research of competitor’s website as well as your own website to know about metrics like on-page, social media & traffic details etc. It provides an additional feature that whenever you visit website it shows the Page Rank of that website. For more detailed research you have to click on icon of SEO Site extension, and go through to these 6 sections. SEO Site tool shatter result into six sections, every section has its own stats metric specification.

• External page data
• Page elements
• Social media
• Page terms/tools
• Domain information
• Suggestions for your site

 

4.  Open SEO Stats

Open SEO Stats also called by another name “PageRank Status”. Basically it shows authentic information about all ranks like Google Page rank, Alexa rank, Questcast Rank and Complete rank etc. Additionally traffic, page and link stats, as well as page speed.

 

5.  SEO Quake

SEO Quake is another popular SEO browser extension tool that shows important metrics of each result shown in SERPs. This tool will display your PageRank, Alex arak, any nofollow links, keyword density analysis, and web archive age. You can export the SERP data from SEO Quake in a CSV file too.

 

6.  Ahref SEO Toolbar

It displays stats on domain authority, backlinks, referring domains, and social shares. If you are talking about functionality that is similar to the Mozbar but Ahref provides reliable information with high quality. The toolbar is free, but if you have a subscription or use other Ahrefs featured tools, you can get even more information and graphical interpretations of data.

If I left any of important Chrome extension, that actually can make SEO a little easier. Let us know in comment section.

 

 

Toronto SEO Company |iMediaDesigns is a reputed digital marketing agency that works for brand to create result oriented strategy, unique identity through striking website design, web development and successful marketing campaigns.

 

How to Find Right LSI (Latent Semantic Indexing) Keywords for SEO

In one of our previous post we have discussed about Vital Features of LSI (Latent Semantic Indexing) in SEO Service & what LSI keywords are. After you go through this you will get a clear idea that how a LSI keyword is important for ranking.Now you have to know from where & how to find right LSI keywords.

There are various tools and methods available for finding LSI Keywords. Some of them are here:

1. Google Keyword Planner

However this technique could be a bit basic and you should only use it together with alternative tools to get the best results. You can get the initial LSI keywords from Google autosuggest and related searches below the search page on the basis of your query.

2. Google trends

Google trends is another tool from Google. Its helps you to find how trending your keyword in certain periods of time. It’s giving you regional charts, so you come up with more potential keywords.

3. LSI Graph

LSI graph is absolutely free SEO tool; it’s very easy to use even the user is new to SEO. All you need to do is to just put your main keyword in the search bar and it generates best and relevant keywords for you.

4. Ubersuggest

It is really simple to use. It takes your primary keyword and add suggestion based on the alphabet. It is a great tool that separates all the Google autocomplete words for a base keyword.

5. Keyword Shitter

It generates some of the best and most relevant LSI keywords based on your query. It differs from other tools because it also gives you the option to filter the results based on your negative words and positive words. Don’t examine this website on the basis of the name. Keyword Shitter generate lots of keywords and you download it in .txt format.

6. Keywords Suggestion Tool

Keywords Suggestion Tool is another best tool to find out the maximum Google search suggestions. Only you have to just type your keyword term and its show you the related ideas. You can use these ideas for your link building or keyword research tasks.

7. Soovle

Soovle is the best tool, it is so spontaneous to generate keywords that it starts displaying results as you start typing letters of your search queries. You enter a query, and it tells you the top 10 searches in some of the popular search engines.

8. KeywordTool.io (FREE Alternative to Google Keyword Planner)

Keywordtool.io is another good tool but it comes in paid one, but its free version is more than enough for generating LSI keywords for your blog posts.

Keyword tool generates up to 750+ suggestions for every keyword. It shows the result keywords in an alphabetical order so you can also find your latent semantic index based keywords easily.

9. SEOPressor and EasyWPSEO

SEOPressor and EasyWPSEO are the two awesome keyword SEO plugins. You have to use at least one of them. They offer the feature of fetching LSI keywords from various search APIs. Along with that SEOPressor also offers features like On-Page SEO & Multiple Keyword Analysis, Over-Optimization Check, LSI Recommendations, etc.

10. Mondovo

 

Mondovo is the tool for those who are not yet willing to use paid premium tools.

How you can use it:

1. First you have to sign up on mondovo.com. After signup you will get some free credit points. These points will be in use when you do keyword research for your project on mondovo.
2. Now go to the SEO tab and select keyword research option from it.
3. Then you will be pointed to a page where you have to enter your base keyword.
4. After that you choose the language and the country you want to target.
5. After hitting “get results”. Your results will appear within a short time.

11. Ultimate Keyword Hunter

Ultimate Keyword Hunter is an absolutely free tool which focuses to find the perfect LSI related terms and keywords with ease. It’s analyzed Top Google search results and give you clear idea to choose best LSI Keywords for your next article.

12. SEMrush

SEMrush is an ultimate option because that helps you find out keywords that actually benefit you. But you only can take its full advantage after subscription. With SEMrush free account, you can see 10 keywords of any website. To see more keywords, you need to upgrade your account.

Here how you can use it.

1. Go to SEMRush and type in your competitor’s website URL in the search box and hit enter.
2. Next, select Organic Research > Positions from the left-side menu to go to the ranking keywords page. It will look something like this:

Now you can pick the profitable keywords, find LSI keywords in combination with other tools and use them into your blog posts.

I hope you will write better content by using these tools and you will definitely get right LSI keywords related to your base keywords to make your content strategy better, to provide effective SEO service.

 

 

iMediadesigns is full-service digital agency, that deals in custom app development , web design, ecommerce web design and SEO service in Toronto.

What Is The Difference Between Tags And Keywords?

 

Keywords and tags are basically two tools or tactics in the IT field specially SEO (Search Engine Optimization) that can greatly attract traffic and visitors to your site. In most cases, the two are used interchangeably as they have almost similar functionalities. Despite that, there are major notable differences in the roles that they play and how they are used. As the main difference between keywords and tags is where you will find them.

Here are a few things to know that clearly differentiate between Tags and Keywords:

Keywords:

• Keywords are basically a way in which the search engines classify the webpages.
• Keywords are a part of the content and are used to identify what the content is all about.
• Keywords are just about everywhere. In pages that have written words on it, keywords can be found.
• Let suppose that you have optimize an article on your blog with a particular keyword, the search engine will be able to pick up it and will hopefully assign your article a decent Google traffic for that particular keyword.

Tags:

• Tags are placed to describe what the content is and what it relates to.
• On several sites, Tags are open-ended means you can invent whatever tags you like, including custom tags that can be applied to a series of articles so that you can easily find them.
• Tags are used by blogs to present similar or related stories as well as help in searching for other pages.
• Don’t ever try to use multiple versions of the same tag.

Summary:

1. Keywords are basically the part of the content but not tags.
2. Keywords are seen in all web content while tags are mostly seen in blogs.
3. Tags are used for organizing similar content in a site while keywords are not

 

SEO Service Toronto | iMediaDesigns is a full service digial marketing agency comprised of web developers, website designers, and content creators specializing in a wide range of services.